Beyoncé has become an investor in WTRMLN WTR, a cold-pressed watermelon juice company that has been around for three years.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration,” the “Formation” singer said in a statement. “As partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
According to the brand’s co-founder and creative director Jody Levy, Queen Bey’s values are similar to those of WTRMLN WTR.
“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” said Levy. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”