Artists changing profiles blue to support Jay Z’s new music streaming service


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A new high-fidelity streaming music service helmed by Jay Z launches Monday. TIDAL was acquired by the rapper last month as part of a $56 million dollar deal with the Scandinavian platform Aspiro.

Full details of the service will be announced during a press conference on Monday. However, according to TIDAL’s website, it’s “the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”

There are two paid subscription options: $19.99 a month for high-fidelity audio, and $9.99 for standard quality audio. TIDAL can be streamed on the web, and downloaded for iOS and Android devices.

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Several artists have already thrown their support behind TIDAL, changing their Twitter icons to light blue and tweeting the hashtag #TIDALForAll. Among them, Kanye West,Rihanna, Madonna,Beyonce, Nicki Minaj, Usher, Calvin Harris, Jack White’s Third Man Records: