Record breaking singer, Adele has explained why she deliberately turned down endorsement deals and cross-marketing projects that would have kept her highly visible during her four year break from music..She tells the New York Post
. “If I wanted to just be famous, like be a celebrity, then I wouldn’t do music, because everything else I’ve been offered would probably make me more famous than I am just with my music,”. “Commercials, being the face of brands, nail varnishes, shoes, bags, fashion lines, beauty ranges, hair products, being in movies, being the face of a car, designing watches, food ranges, buildings, airlines, book deals.
I’ve been offered everything. And I don’t want to water myself down. I want to do one thing. I want to make something. I don’t want to be the face of anything.“Everyone thinks I just disappeared, and I didn’t,” she said. “I just went back to real life, because I had to write an album about real life, because otherwise how can you be relatable? If I wrote about being famous — that’s [expletive] boring.”
