Hip-hop mogul Diddy‘s Bad Boy Entertainment has entered an exclusive partnership with Epic records that will see him release 2 music albums.
The deal was announced by Epic Records CEO, LA Reid, with Diddy celebrating the deal by performing new music at the BET Hip Hop Awards on the 13th of October.
“Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s,” Reid said in a press release on Monday.
“Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again … I could not be more excited to join forces once again.”
“To now work with LA in this capacity feels more like a homecoming than a new beginning,” Diddy said of the partnership. “Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone.”